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Application Information – Wine Tutorial 2019

26. 11. 2018

The tutorial is open globally to those working with New Zealand wine, in the areas of sommelier, retailer, wine trade or educator.  The determining force for selection is the applicant’s potential and desire to make a difference; to contribute meaningfully to a fruitful future for the New Zealand wine industry.

There are just twelve places offered but you don’t need to be an expert or at the peak of your career to apply.  We are looking for wine people with passion and enthusiasm, who want to develop their knowledge, palates and communication skills, in order to become ambassadors for New Zealand wine.  By ambassador, what we mean is, going about your work with an extra degree of knowledge and confidence; making great decisions about New Zealand wine.

The tutorial is a residential event held over two and a half days and three nights.  All places are fully paid, however travelling to and from Villa Maria’s Auckland winery is the only cost incurred by the participants.

For those wishing to apply, the application process appears below.  The selection process is conducted by a panel of principals from The Family of Twelve.

At the conclusion of the tutorial, one of the twelve participants will receive the ‘The Family of Twelve Award’ for the tutorial’s standout communicator.  To establish ‘The Family of Twelve Award’, all participants will be appraised on both the strength and persuasion of their communication and on their tasting ability.  The winner will receive a dozen magnums of the Family’s hero wines for their cellar.

Applications open 1st December 2018 and close 22nd February 2019

Please send your applications via email to:

Subject line: F12 Tutorial – along with your name.

Your application should consist of the following 4 items:

  1. It’s all about you: put your thoughts down in 1000 words or less, to answer the following question:

‘Why do you think you’ll make a good ambassador for fine New Zealand wine?’

Applicants are encouraged interpret the question, as they wish, in a manner best suited to their industry aspirations.  You may like to talk about your areas of interest as a way of illustrating how you’ll go about influencing others.  For example, you could be a sommelier advocating for New Zealand wine, based on its suitability with contemporary cuisine or a wine retail merchant harnessing e-commerce and social media to raise awareness of and grow the demand for premium New Zealand Wine.


  1. Your CV: Please submit a copy of your current CV with your application.


  1. A face forward photo of you enjoying your favourite wine


  1. Application questionnaire:

So that we can gain a broad picture of who you are and what motivates you, please complete the following questionnaire in no more than 150 words per question.  Email your answers 1-8.


The Family of Twelve Questionnaire 2019

Please feel free to answer in any way you feel comfortable …


  1. What inspired you to first enter the wine industry?


  1. What is the best or most exciting trend in the wine world today?


  1. What do you feel is the biggest challenge facing the wine industry today?


  1. What is the worst trend in the wine industry (either a consumer or industry trend)?


  1. Which New Zealand wine industry person do you most look up to?


  1. If you were elected president of the wine-world what is the first thing you would do or change?


  1. Which wine-producing regions or grape varieties do you see as holding the most promise for the long-term growth and success of the New Zealand wine industry?


  1. If you could only taste one wine, with all wine then being destroyed forever, what would it be and why?


 Tutorial format:

 The tastings will feature a wide selection of Family wines, which will be presented alongside benchmark examples of wines from many of the world’s great wine regions.  All wines will be blind-tasted.  Each workshop will be convened by a Family panel-leader and an external moderator.

At the conclusion of the tutorial, all participants will receive a booklet listing all of the wines tasted.


Itinerary Overview

 Sunday 4th August – all participants arrive in the afternoon.  Casual meet and greet with the Family.

Monday 5th and Tuesday 6th of August – tutorial workshops x 4 each day


Please contact Kate Pritchard with any questions or for further information:

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